Prof. Dr. Imke Hoppe
Imke Hoppe studied Applied Media Studies with a focus on media research and media production at the Ilmenau University of Technology. She earned her doctorate in the field of "Empirical Media Research and Political Communication" at the Institute for Media and Communication Studies (TU Ilmenau). In her dissertation, entitled "Climate Protection as Media Impact," she developed a 3D simulation game on energy saving that used an online experimental study to test the effectiveness of various dramaturgical and learning theory approaches. Previously, Imke Hoppe was deputy head of department at the Fraunhofer Institute for Digital Media Technology IDMT and responsible for the development and evaluation of digital educational media for children and adolescents (including for KiKA, schoolbook publishers and state media authorities). At the Cluster of Excellence CliSAP ("Integrated Climate System Analysis and Prediction") at the University of Hamburg, Imke Hoppe conducted research within the DFG Priority Program SPP 1409 "Science and the Public Sphere". Her research focused on the media coverage of the world climate conferences and the IPCC reports and their impact on public opinion, knowledge and political participation on climate change. Imke Hoppe subsequently worked as a senior researcher at the DLR Institute "System Engineering for Future Mobility" on real laboratories for autonomous public transport in the context of the mobility transition. Currently, Imke Hoppe is leading the research project "Climate Change on German Television" for the MaLisa Foundation.